What is SEO?

Crawlers, often known as bots or spiders, are used by search engines like Google and Bing to collect information on all the content they can locate on the internet. The crawler starts at a well-known online page and follows internal and external links to other sites’ pages. The crawler can grasp what each website is about and how it’s semantically connected to all of the other pages in the search engine’s enormous database, called an index, thanks to the content on those pages and the context of the connections it followed. When a user writes or voices a search into the search box, the search engine employs powerful algorithms to provide what it considers to be the most relevant and accurate set of results for that query. Web pages with text, news stories, photographs, videos, local company listings, and other more niche sorts of content are examples of organic results. There are many aspects that go into the algorithms of search engines, and those factors are always changing to keep up with changing user behavior and breakthroughs in machine learning. SEOs apply their knowledge of these ranking aspects to design and deliver search marketing strategies that include on-page, off-page, and technological best practises. A company that wants to achieve and sustain high SERP rankings and, as a result, a lot of high-quality user traffic should implement a strategy that prioritises user experience, uses non-manipulative ranking strategies, and changes with search engines’ and users’ evolving behaviours. While other digital marketing techniques such as conversion rate optimization (CRO), pay-per-click (PPC) advertising, social media management, email marketing, and community management are sometimes linked to SEO, they are usually outside the scope and definition of traditional search marketing.