On site basic SEO
On your own website, you can find some of the most crucial factors for search engine optimization. You may have heard a lot about backlink (which we’ll get to in a minute), but it won’t be as effective if you don’t have solid on-site search optimization. On each of your website’s primary pages, including and especially the homepage, you should include the bare minimum on-site optimization features listed below.
On-Site Optimization’s Golden Rule
Before we begin, keep in mind that when applying any of the following SEO aspects, you should not go overboard. You might be tempted to stuff your pages with keywords, but that isn’t the purpose. Furthermore, Google has implemented an over-optimization penalty that penalises websites that cram too many keywords into a single page. So, when it comes to keyword optimization, keep it simple: for each page on your website, come up with up to five keywords or keyword phrases to optimise for.
Why SEO is Important?
- SEO marketing is more vital than ever in today’s competitive market. Every day, millions of people use search engines to find answers to their inquiries or solutions to their issues.
SEO can help you acquire free targeted traffic from search engines if you have a website, blog, or online store. Because the majority of search engine users are more likely to click on one of the top 5 suggestions in the search engine results pages, SEO is vital (SERPS). To take advantage of this and attract people to your website or clients to your online store, your website must rank among the top results.
- SEO is about more than just search engines; it also improves a website’s usability and user experience.
- Users trust search engines, and having a website that appears in the top results for the keywords the user is looking for boosts the website’s trust.
SEO is beneficial to your website’s social promotion. People who discover your website through a Google or Bing search are more inclined to share it on Facebook, Twitter, or other social media platforms.
- The smooth operation of a large website necessitates the use of SEO. SEO can help websites with several authors in both direct and indirect ways. Their immediate benefit is more organic traffic, and their indirect value is having a common structure (checklists) to follow before posting content on the site.
- SEO might help you get a leg up on the competition. If two websites sell the same product, the one that is optimised for search engines is more likely to attract more visitors and generate more sales.